For over 20 years, publisher Michael Kusek provided strategic public relations, marketing, branding, and event management services to a portfolio of national and regional organizations, individuals, and businesses. During a few of those years, while working as the marketing manager at the alt-weekly newspaper The Valley Advocate, he came up with the idea to start Take Magazine. He thought this would be a great way to write about — and put to work — the deep pool of creative contacts that he made from all over New England.