You could almost set a timer —every 20 years or so, the Northampton-area music scene attracts national attention. Bands get signed, stories get written, hype builds. Then, like a lighthouse beam, the spotlight rotates away to the next town or sound. A couple of decades go by, and the whole process repeats: starting in the late 1960s with western Massachusetts acts like Arlo Guthrie, Clean Living, and Fat; continuing into the late ’80s and early ’90s with Dinosaur Jr., Sebadoh, and the Scud Mountain Boys; and moving all the way up to a crop of current groups that includes And the Kids, LuxDeluxe, and California X.

Yet as any music fan in the region knows, the local scene doesn’t rely on outside illumination to thrive. For more than 45 years, the sound of music in western Massachusetts—in Northampton, but also throughout the Pioneer Valley and the Berkshires—has been abundant and varied. Rock ’n’ roll, blues, punk, and various indie rock sounds have all taken root, along with heavy metal, jazz, and plenty of folk. Bands have come and gone; venues have opened, closed, and burned down; and the scene has flourished through it all.

“I just always marvel at the richness of it, considering how small the area is,” says David Sokol, who was music editor at the Valley Advocate from 1977 to 1993.

Dave Sokol, photo by Izzy Berdan

Billboard magazine expressed a similar sentiment in a slightly condescending frontpage story in 1992 that described the area as “a picturesque, place-that-time-forgot farming community.” Yet despite a population less than a quarter of the 3.4 million people in greater Seattle—the aspirational baseline for music scenes since the city birthed the ’90s grunge explosion that gave us Nirvana and Pearl Jam—the four counties of western Massachusetts have for years had the essential ingredients of any successful music scene: a creative class of musicians; places for them to play; audiences who will go see them; and supportive local media, including radio station WRSI-FM and the Valley Advocate, that will play their records on the air and write about them.

Western Massachusetts is also an affordable place to live, with a youthful atmosphere that flows from the local colleges, most notably Amherst, Hampshire, Mount Holyoke, Smith, and the University of Massachusetts. It’s also near the intersection of two interstate highways, which is helpful when it’s time to go on tour. Those attributes have made this area attractive to a continual flow of music-minded people, far more than there’s room to mention. Some of them got famous; more of them, then and now, play music simply because they love it and it’s fun.

“Northampton is an incredible place to emerge as an artist and to find that group of people who support what you do,” says folksinger Dar Williams, who moved to Northampton in 1992 and began building her career. So far it’s yielded 10 solo studio albums, including this year’s Emerald. Though she relocated to New York in 2000, she adds, “I would say it’s the reason I’m still doing what I’m doing.”

Ray Mason, photo by Izzy Berdan

The beginnings of the western Massachusetts scene date to the mid-1960s, when musicians like Holyoke native Ray Mason would play the local YMCA and slip an occasional original song into sets of covers of The Rolling Stones, Bob Dylan, and The Rascals. The covers-are-king attitude started to fade when bands like the Rockin’ Ramrods from Boston and The Wildweeds from Connecticut came through playing their own songs, almost as if they were demonstrating that such a thing was possible for regular guys from New England.

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An impressive lineup of vintage gear and raw talent thrusts this western Massachusetts band’s third album, Let’s Do Lunch, into the 21st century. Comprised entirely of songs tracked with vintage equipment on a Tascam 4-Track cassette recorder (remember those?!), they manage to sound new and familiar at the same time—but there’s no denying the modern, indie-pop DNA. “This record is different for us,” explains keyboardist Gabe Bernini, “because while recording we used such limited technology that we were able to be much more productive. Without the luxury of having endless recording options, we found that we really like the sound that comes out of us just playing together as a band. Most of the record is made up of second and third takes that were recorded in the same sitting as the writing.” With no place to hide amidst an analog backbone, their expertly performed musicianship is front and center. “I Love You I Love You” is a standout, as is “Scrapsy.”

LuxDeluxe imports many of music’s most popular roots and those influences are interpreted cleanly. Far from sounding dated, the warm sound has a contemporary, catchy vibe and rock quality. The drums are a real standout, crashing and crunching along the rich vocals, spot-on harmonies, and smart lyrics, all woven through some serious musical talent. A bright sounding Clavinet keyed by Gabe Bernini pings fluidly alongside solid guitar chops by Caleb Rosazza, and a steadfast bass line courtesy of Jacob Rosazza.

LuxDeluxe live

The your-in-the-room feel to the album is replicated in energetic live performances; this band puts on an extraordinarily fun show. “New England is a great place to be a touring band,” says Bernini. “Our touring strategy for the past year has been to stop touring all the way to Colorado and back and instead keep hitting cool music cities that are closer to us, more often. We’ve been playing Boston, New York City, Burlington, Philly, Washington DC, and other close-by cities over and over to build our audience, which has been a really great way to make fans and keep them busy!” Fronted by dynamic showman Ned King, LuxDeluxe is engaged and polished like only a band that’s played together for ages can be. Come prepared to participate and dance your ass off, because this is a band having a good time. Catch them on their upcoming tour with a swing through some of New York’s finest joints, finally landing in New England with a Massachusetts gig at Festival at the Farm in Canton.

LuxDeluxe is: Ned King – vocals, Jacob Rosazza – bass, Caleb Rosazza – guitar, Gabe Bernini – keys, Jake Edwards – drums
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